Determining the desire for entrepreneurial education amongst South African university students
DOI:
https://doi.org/10.24085/jsaa.v13i2.5281Keywords:
Entrepreneurship, higher education, student affairs, entrepreneurship educationAbstract
Entrepreneurship education is more vital now than ever before, equipping individuals with the skills and mindset to navigate the complexities of today’s dynamic business landscape. Higher education institutions need to consider the current state of the labour market and restructure their entrepreneurial curriculums. Supporting entrepreneurship is a national priority. To foster this, higher education institutions must embrace their role and align their programs with the evolving demands of the labour market. The purpose of this study was to determine the desire for entrepreneurship education within institutions of higher education and to ascertain students’ opinions on the perceived characteristics of the existing entrepreneurship education curriculum. This study employed a quantitative methodology, administering an online questionnaire to 322 university students. Students at the chosen South African university showed significant interest in entrepreneurship education. By incorporating entrepreneurship education into the higher education curriculum, universities are poised to assume a critical role in shaping and developing future entrepreneurs in South Africa.
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Copyright (c) 2025 Juliet Townes, Angela Pike-Bowles, Bramwell Gavaza, Darlington Chigori, Gift Donga, Justice Muchineripi
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